Loewe pets

Creation of a new line proposal for Loewe, the Pets line. The product was created following Loewe’s codes, with exclusivity, the match with existing garments in the collection and fur as the main elements. Adding a new communication and distribution proposal. The communication proposal has been made with AI.

type of project & skills

Product campaign

communication strategy

ai & innovation

Date

March 2024

Team

ied istituto europeo di design