Loewe pets
Creation of a new line proposal for Loewe, the Pets line. The product was created following Loewe’s codes, with exclusivity, the match with existing garments in the collection and fur as the main elements. Adding a new communication and distribution proposal. The communication proposal has been made with AI.
type of project & skills
Product campaign
communication strategy
ai & innovation
Date
March 2024
Team
ied istituto europeo di design



