Bisio by Vicio
When Vicio decided to introduce a new single-patty burger at a lower price, we created a connection between the rise of the «fake» products in the fashion industry and Vicio’s new product. Historically known for its signature double-patty burgers, Vicio’s new creation challenged the norm while maintaining the same experience. Our concept was to create «Bisio»—Vicio’s own imitation burger, and distribute it in an unconventional way, mimicking the “top manta” style. This provocative campaign following the vicio’s dna.
Carla Parcerisas 